mike’s® Hard Lemonade Seltzer Spartan Race VA Sweepstakes

Official Rules

NO PURCHASE NECESSARY.  A purchase will not increase your chance of winning.  This Sweepstakes is open ONLY to legal U.S. residents of the DISTRICT OF COLUMBIA AND THE state of Virginia who are 21 years of age or older at time of entry.  Void ELSEWHERE AND where prohibited or restricted by law. 

  1. Eligibility: This Sweepstakes is open only to legal U.S. residents of the District of Columbia and the State of Virginia who are 21 years of age or older at the time of entry.  Void elsewhere and where prohibited or restricted by law.  Employees, officers and directors of the following entities and members of their immediate families (defined as parent, child, sibling, spouse) or same households (whether related or not) are NOT eligible to enter the Sweepstakes or win the prize:  Mark Anthony Brands Inc., Spartan Race, Inc., their respective parent companies, subsidiaries, divisions, affiliates, advertising and promotion agencies (including HP2 Promotions), as well as alcohol beverage licensees (i.e., alcohol beverage suppliers, importers, wholesalers, distributors and retailers).   By participating in the Sweepstakes, entrants agree to abide by and be bound by these Official Rules and the decisions of Sponsor and HP2 Promotions (the independent judging organization) which shall be final and binding in all respects.  All federal, state and local laws apply.
  1. Sweepstakes Period: Sweepstakes begins at 12:00:01 a.m. Eastern Time (“ET”) on June 1, 2021 and ends at 11:59:59 p.m. ET August 31, 2021.

How to Enter:  There are two (2) ways to enter this Sweepstakes.

Entry Method No. 1 – Text:  During the Sweepstakes Period, send a Text Message Entry (“TME”) by texting “SPARTANVA” from your handset addressed to short code 55678.   A valid TME will receive an automatic reply substantially in the form as follows:  “Thx for ur Text!  You must be 21+ to enter.  Reply w/birthdate in format MM/DD/YYYY.”  Once you send the text message and if you are 21 or older, you will be automatically entered into the Sweepstakes.  You will be charged for all text messages sent and received from your handset according to the terms in your individual Calling Plan with your cellular provider.  All entries must be received no later than 11:59:59 p.m. ET on August 15, 2021.  Receipt of entry may be acknowledged but such acknowledgment does not constitute any representation of eligibility for the Sweepstakes nor is it otherwise binding upon Sponsor.  All entries become the sole property of the Sponsor and receipt of entries will not be acknowledged (except perhaps as noted above) or returned.  No alterations or forged entries are permitted.  Entrants must have a text messaging two-way capable handset and digital service in order to enter the Sweepstakes using the text messaging method.  Prize will be awarded to the name corresponding to the phone number from which the text message originated.  Message and data rates apply to use of Entry Method No. 1.  Please consult your wireless service provider regarding your pricing plan BEFORE using Entry Method No. 1 to enter the Sweepstakes.  Not all wireless providers feature necessary service to participate in the Sweepstakes via Entry Method No. 1.  Check your phone capabilities for specific text messaging instructions. Text messaging service is not available in all areas.

Entry Method No. 2 – Mail-in:  To enter without submitting a text, during the Sweepstakes Period print your name, address, date of birth, telephone number, and “SPARTANVA” Sweepstakes on a 3” x 5” card and

mail in an envelope to:  HP2 Promotions, P.O. Box 40216, Phoenix, AZ 85067.  All entries must be postmarked by August 16, 2021 and received by August 23, 2021.  Limit of one (1) mail entry per outer envelope.  Copied/mechanically reproduced mail entries will not be accepted.

  1. Entry Restrictions: Limit one (1) entry per person, per day (12:00:01 a.m. ET until 11:59:59 p.m. ET) during the Sweepstakes Period, regardless of the method of entry.  Violation of this entry limit will result in only the initial entry being accepted.  But, Sponsor reserves the right to void all entries (and disqualify entrant from the Sweepstakes altogether as well as to prohibit such entrant from participating in future promotions offered by Sponsor) if Sponsor determines in its sole discretion that a given person has engaged in egregious, blatant or repeated violations of the entry limit. Proof of submission of entry does not constitute proof of receipt of same or proof of entry. All entries become the sole property of the Sponsor. Sponsor and its agencies assume no responsibility for late, lost, illegible/garbled, incomplete, damaged, inaccessible, corrupted or jumbled entries/text message/SMS transmissions or mail entries (as applicable), regardless of cause; and, all such entries are void. Sponsor and its agencies are also not responsible for postage due mail.  
  1. Prizes: Five (5) Prizes are available to be won.  Winners will each receive one (1) race registration code to participate in the  2021 10K Spartan Super Race scheduled for Saturday, October 30, 2021 in Arrington, Virginia.  Code is redeemable for one single (non-team registration) for 2021 10K Spartan Super Race.  Spartan Race, Inc. will seek to accommodate each winner’s preferred start time, but actual start time will be assigned to each winner by Spartan Race, Inc. in its sole discretion. Winners must provide their own transportation to and from the stadium hosting the 2021 10K Spartan Super Race in Arrington, Virginia.  All other expenses not specified in these Official Rules are the sole responsibility of each winner, including parking.  No other prize will be awarded.

AWARD OF A PRIZE IS EXPRESSLY CONDITIONED UPON SPARTAN RACE, INC. BEING ABLE TO OFFER THE ACTUAL EVENT ON SATURDAY, OCTOBER 30, 2021, NOTWITSTANDING THE DIRECT OR INDIRECT EFFECTS OF COVID-19/CORONAVIRUS. SPARTAN RACE, INC. MAY BE COMPELLED TO SUSPEND, POSTPONE, MODIFY (OR EVEN CANCEL ALTOGETHER) THE 2021 10K SPARTAN SUPER RACE DUE TO HEALTH AND OTHER CONCERNS INTRODUCED BY COVID-19/CORONAVIRUS (EVEN IF SUCH ACTIONS ARE NOT EXPRESSLY MANDATED BY LAW.)

Winners must conduct him/herself at all times in a socially responsible, respectful and appropriate manner (including following all safety guidelines issued by Spartan Race, Inc. as well as governmental mandates intended and designed to prevent contracting and/or spreading COVID-19/Coronavirus; such as, maintaining social distancing, wearing a face covering and providing a declaration as to one’s health); and, should a winner fail to do so, the prize may be immediately terminated and the Sponsor and/or Spartan Race, Inc. may pursue other legal sanctions against the winner.

Alcohol beverages are not part of the Prize.  Registration is subject to Terms and Conditions as set forth in the 2021 Spartan Rules of Competition and other materials provided by Spartan Race, Inc.  Approximate Retail Value of each Prize is $149.99.  Total Approximate Retail Value of all Prizes is $749.95.

The 2021 10K Spartan Super Race is a rain or shine event. As per Spartan Race, Inc.’s policies, the 2021 10K Spartan Super Race will be run on Saturday, October 30, 2021, notwithstanding heavy rain or other inclement weather.  On Saturday, October 30, 2021, winners are required to arrive 1 ½ – 2 hours prior to his/her assigned start time to pick up their own registration packet and drop stuff at the bag check.  Prize does not include hotel accommodations.

PRIZE WINNERS FURTHER UNDERSTANDS AND AGREE THAT NEITHER SPONSOR NOR SPARTAN RACE, INC. HAVE OBTAINED LIFE, TRAVEL, ACCIDENT, PROPERTY OR OTHER INSURANCE OF ANY KIND RELATIVE TO THEIR PARTICIPATION IN THE 2021 10K SPARTAN SUPER RACE.

AS FULLY SET FORTH IN spartan race, inc’S. REGISTRATION WAIVER AND RELEASE, ASSUMPTION OF RISK AND CONSENT TO MEDICAL TREATMENT (WHICH EACH PRIZE WINNER MUST SIGN AS A CONDITION OF PARTICIPATING IN THE 2021 10K SPARTAN SUPER RACE),  A PRIZE WINNER EXPRESSLY ASSUMES ANY AND ALL RISK OF INJURY (OR EVEN DEATH) IN CONJUNCTION WITH PARTICIPATION IN THE 2021 10K SPARTAN SUPER RACE, TO THE FULLEST EXTENT THAT THEY MAY LAWFULLY DO SO.

PRIZE WINNERS ALSO ACKNOWLEDGES THAT, NOTWITHSTANDING SAFETY PROTOCOLS TAKEN BY SPARTAN RACE, INC., HE/SHE MAY STILL CONTRACT COVID-19/CORONAVIRUS IN CONJUNCTION WITH HIS/HER PARTICIPATION IN THE 2021 10K SPARTAN SUPER RACE.

PRIZE WINNERS FURTHER INDEMNIFIES, RELEASES AND AGREES TO HOLD HARMLESS SPONSOR AS WELL AS SPARTAN RACE, INC. FROM ANY AND ALL LIABILITY ARISING FROM ACCEPTANCE AND USE OF A PRIZE UNDER ANY LEGAL THEORY, INCLUDING ANY ILLNESS OR INJURY IN CONJUNCTION WITH THEIR PARTICIPATION IN THE 2021 10K SPARTAN SUPER RACE. THE PRECEDING INCLUDES, BY WAY OF EXAMPLE ONLY, ILLNESS/INJURY CAUSED BY OR RELATED TO COVID-19/CORONAVIRUS.

  1. Winners Determination/Odds: WinnerS will be determined in a random drawing on or about September 10, 2021 by HP2 Promotions, an independent judging organization whose decisions will be final in all matters relating to this Sweepstakes.  Odds of winning will be determined by the total number of eligible entries received.  Winners will be notified by text, mail and/or phone (specific method[s] of notification being of Sponsor’s sole choosing ) on or about September 10, 2021, and will be required to sign an Declaration of Eligibility, Liability and Publicity Release (where lawful) within three (3) business days of notification or prize will be forfeited and may be awarded to another winner at Sponsor’s sole discretion (time permitting).  In the event of noncompliance with this requirement or if the potential winner cannot be contacted for any reason, the prize will be forfeited without compensation of any kind and an alternate winner may be selected (again, time permitting). 
  1. General Conditions: Entry in the Sweepstakes constitutes an entrant’s full and unconditional agreement to abide by and accept the terms and conditions of these Official Rules.  No prize substitution except at Sponsor’s sole discretion.  Prize is not redeemable/exchangeable for cash. A prize is not transferable except with Sponsor’s prior consent which may be granted or withheld in its sole discretion without liability of any kind.  All federal, state and local taxes on a prize are each winner’s sole responsibility.  By accepting a prize, a winner waives the right to assert as a cost of winning said prize, any and all costs of redemption or travel to redeem said prize and any and all liability that might arise from redeeming or seeking to redeem said prize.  All costs and expenses associated with a prize acceptance and use that are not specified herein are the sole responsibility of each winner.  A winner also accepts sole responsibility for any miscellaneous costs relating to acceptance of said prize.

Taxes on a prize are each winner’s sole responsibility.  Upon receipt of a prize, a winner shall be required to comply with any and all applicable federal, state and local law, rules and regulations.

Sponsor makes no warranties, and hereby disclaims any and all warranties, express or implied, concerning said prize furnished in connection with the Sweepstakes.  WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, SAID PRIZE IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND SPONSOR HEREBY DISCLAIMS ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-INFRINGEMENT. 

  1. Releases: By participating, entrant indemnifies, releases and agrees to hold harmless (a) Mark Anthony Brands Inc., Spartan Race, Inc., their respective parent companies, subsidiaries, divisions, affiliates, and advertising and promotion agencies (including HP2 Promotions); and (b) the directors, officers, agents, representatives, shareholders, employees, successors and assigns of any of the above organizations; from any and all liability arising from participating in the Sweepstakes, any Sweepstakes-related activity and/or the acceptance, receipt, possession or use/misuse of a prize (as applicable).  Without limiting the foregoing, Mark Anthony Brands Inc. makes no representation, warranty or guarantee of any kind regarding a prize; this includes but is not limited to the warranty of merchantability or fitness for intended purpose.  Except where prohibited by law, acceptance of a prize constitutes a winner’s agreement to the use of his/her name, address (city, state), likeness, voice, photograph or other indicia of persona and/or statements regarding the Sponsor or the Sweepstakes for advertising, publicity and trade purposes by Sponsor and its designees, without further compensation or any notice or approval of any kind.
  1. Text Message Entry Conditions: By participating in the Sweepstakes, you authorize Sponsor to communicate with you by text messaging solely regarding Sweepstakes participation for the duration of the Sweepstakes.  In case of dispute as to identity of a text message entrant, entry will be declared made by the authorized account holder of the cellular provider. “Authorized Account Holder” is defined as the natural person who is assigned a number by the cellular provider or as shown on the cellular provider’s records. Sponsor and its agencies are not responsible for text message communications/entries not received due to lost, failed, delayed or interrupted connections or miscommunications, or due to other electronic malfunctions, delays, or errors of any kind in the transmission or receipt of text message communications/entries. Sponsor is not responsible for incorrect or inaccurate entry information, whether caused by any human or technological error that may occur in the processing of text message communications/entries in this Sweepstakes.  Any other attempted form of entry not specified herein is prohibited; no automatic, programmed, robotic or similar means of entry are permitted.
  1. Caution: ANY ATTEMPT BY A PERSON TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH PERSON FROM THE SWEEPSTAKES (IF APPLICABLE), PROHIBIT SUCH PERSON FROM PARTICIPATING IN FUTURE PROMOTIONS OFFERED BY SPONSOR, AS WELL AS TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
  1. Improper Conduct: Sponsor, in its sole discretion, may disqualify any entrant from participation in or use of any or all portions of this Sweepstakes, and refuse to award a prize if entrant engages in any conduct Sponsor deems to be improper, unfair, otherwise adverse to the operation of the Sweepstakes or detrimental to other entrants of the Sweepstakes.  Such improper conduct includes, without limitation, falsifying personal information required during entrant registration or a prize claim, violating any term or condition stated here, accumulating entries through methods such as automated computer scripts or any other programming techniques, allowing others to use entrant’s personal information for the purpose of accumulating entries, or intentionally trying to defraud, reverse engineer, disassemble or otherwise tamper with the computer programs/technology in connection with this Sweepstakes.  Entrants agree that Sponsor may void a prize that entrant may have won and/or require the return of a prize that entrant may have won as a result of such improper conduct.  Entrant further acknowledges that any forfeiture of a prize and/or return of a prize shall in no way prevent Sponsor from pursuing other avenues of recourse such as criminal or civil proceedings in connection with such conduct.
  1. Sponsor’s Rights: Sponsor reserves the right, in its sole discretion, to cancel, abbreviate, or suspend this Sweepstakes should it be compromised by computer virus, program bugs, non-authorized human intervention or other causes beyond the control of the Sponsor, including but not limited to fire, flood, epidemic, pandemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, order of any court or jurisdiction, without any compensation or liability to any entrant.  Sponsor is not responsible for any typographical, technical, or other error in the printing of the offer, administration of the promotion or in the announcement of the prizes.  In the event there is a discrepancy or inconsistency between the disclosures or other statements contained in any sweepstakes materials and the terms and conditions of the official rules, the official rules shall prevail, govern and control.

Sponsor assumes no responsibility for any damage to an entrant’s, or any other person’s, mobile device (or data/information stored therein) which is occasioned by participating in the Sweepstakes, or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature.  Without limiting the generality of the foregoing, Sponsor is not responsible for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information. The preceding expressly includes but is not limited to any text message communications sent by or sent to Sponsor which are not properly and timely received and accessible by Sponsor or its agencies for any reason.  Sponsor reserves the right to modify, suspend, or terminate the Sweepstakes if it determines, in its sole discretion, that the Sweepstakes is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Sweepstakes as contemplated herein.  If the Sweepstakes is modified, terminated or suspended, Sponsor will select the winners from all eligible, non-suspect text message entries received prior to Sponsor’s action as well as all eligible mail entries received or otherwise in a manner determined by Sponsor in its sole discretion to be fair, appropriate and consistent with these Official Rules.  Inclusion in such drawing (for text message entries, to the extent feasible) shall be each entrant’s sole and exclusive remedy under such circumstances; and, if not feasible (for text message entries), Sponsor shall not have any liability of any kind.  Only the type and quantity of prizes described in these Official Rules are available to be won in the Sweepstakes. These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with law by duly authorized representatives of Sponsor.  The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision.  In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

  1. Disputes: This Sweepstakes is governed by the laws of the State of Illinois, without respect to conflict of law/choice of law doctrines of Illinois (or of any other jurisdiction which would lead to the application of the law of any jurisdiction other than Illinois). To the fullest extent permitted by law, as a condition of participating in the Sweepstakes, entrant agrees (a) that any and all disputes regarding the Sweepstakes which cannot be resolved between the parties shall be resolved individually, without resort to any form of class action, exclusively before a federal or state court located in Cook County, Illinois; (b) to the personal jurisdiction of such courts and to waive any right of inconvenient forum, change of venue or any like right; (c) that any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred in entering the Sweepstakes (if any), but in no event attorney’s fees, with all other forms of remedy – including but not limited to punitive, incidental, or consequential damages and injunctive relief – being expressly waived.
  1. Winner’s List: For name of winner, please send a self-addressed stamped envelope to “SPARTANVA”, 328 S. Jefferson Street, Suite 1050, Chicago, IL 60661.  All requests must be received by October 15, 2021.  Winner’s name will be available after October 29, 2021.

Sponsor:  Mark Anthony Brands Inc., Chicago, IL  60661

All Registered Trademarks, used under license by Mike’s Hard Lemonade Co., Chicago, IL 60661

PLEASE DRINK RESPONSIBLY.  HARD SELTZER WITH FLAVORS.