White Claw® Hard Seltzer SURGE Holiday Sweepstakes

Official Rules

NO PURCHASE NECESSARY.  A purchase will not increase your chance of winning.  This Sweepstakes is open ONLY to legal U.S. residents of the states of Maine, Massachusetts,  Michigan, New Hampshire, New York, Ohio, Pennsylvania, Vermont and west virginia who are 21 years of age or older at time of entry.  Void ELSEWHERE AND where prohibited or restricted by law. 

  1. Eligibility: This Sweepstakes is open only to legal U.S. residents of the States of Maine, Massachusetts, Michigan, New Hampshire, New York, Ohio, Pennsylvania, Vermont and West Virginia who are 21 years of age or older at the time of entry.  Void elsewhere and where prohibited or restricted by law.    Employees, officers and directors of the following entities and members of their immediate families (defined as parent, child, sibling, spouse) or same households (whether related or not) are NOT eligible to enter the Sweepstakes or win prize(s):  Mark Anthony Brands Inc., its parent company, subsidiaries, divisions, affiliates, prize suppliers, advertising and promotion agencies (including HP2 Promotions), as well as alcohol beverage licensees (i.e., alcohol beverage suppliers, importers, wholesalers, distributors and retailers).   By participating in the Sweepstakes, entrants agree to abide by and be bound by these Official Rules and the decisions of Sponsor and HP2 Promotions (the independent judging organization) which shall be final and binding in all respects.  All federal, state and local laws apply.
  1. Sweepstakes Period: Sweepstakes begins at 12:00:01 a.m. Eastern Time (“ET”)  on November 3, 2021 and ends at 11:59:59 p.m. ET January 4, 2022. But, as per Rule 6 below: to be eligible to win a First Prize (White Claw® Hard Seltzer branded beanie), entries must be received by 11:59:59 p.m. ET December 27, 2021; and, to be eligible to win a Grand Prize (White Claw® Hard Seltzer branded cooler), entries must be received between 12:00:01 a.m. ET November 3, 2021 and 11:59:59 p.m. ET January 4, 2022.  (Between 12:00:00 a.m. ET December 28, 2021 and 11:59:59 p.m. ET January 4, 2022, entrant will only be eligible to win a Grand Prize.)
  1. How to Enter: There are two (2) ways to enter this Sweepstakes.

Entry Method No. 1 –  Text:  During the Sweepstakes Period, send a Text Message Entry (“TME”) by texting “WCSURGE” from your handset addressed to short code 55678.   A valid TME will receive an automatic reply substantially in the form as follows:  “Thx for ur Text!  You must be 21+ to enter.  Reply w/birthdate in format MM/DD/YYYY.”  Once you send the text message and if you are 21 or older, you will be automatically entered into the Sweepstakes.  You will be charged for all text messages sent and received from your handset according to the terms in your individual Calling Plan with your cellular provider.  Receipt of entry may be acknowledged but such acknowledgment does not constitute any representation of eligibility for the Sweepstakes nor is it otherwise binding upon Sponsor.  All entries become the sole property of the Sponsor and receipt of entries will not be acknowledged (except perhaps as noted above) or returned.  No alterations or forged entries are permitted.  All entrants must have a text messaging two-way capable handset and digital service in order to enter the Sweepstakes using the text messaging method.  Prizes will be awarded to the name corresponding to the phone number from which the text message originated.  Message and data rates apply to use of Entry Method No. 1.  Please consult your wireless service provider regarding your pricing plan BEFORE using Entry Method No. 1 to enter the Sweepstakes.  Not all wireless providers feature necessary service to participate in the Sweepstakes via Entry Method No. 1.  Check your phone capabilities for specific text messaging instructions. Text messaging service is not available in all areas.

Entry Method No. 2 – Mail:  To enter without submitting a text, during the Sweepstakes Period print your name, address, date of birth, email address, telephone number, and “WCSURGE” Sweepstakes on a 3” x 5” card and mail in an envelope to:  WCSURGE, HP2, P.O. Box 40216, Phoenix, AZ 85067.  All mail entries must be postmarked by January 5, 2022 and received by January 12, 2022.  (But: to be eligible to be entered to win a First Prize, mail entry must be postmarked by December 28, 2021 and received by January 10, 2022.)  Limit of one (1) mail entry per outer envelope.  Copied/mechanically reproduced mail entries will not be accepted.

  1. Entry Restrictions: Limit one (1) entry per person, per day (12:00:01 a.m. [ET] until 11:59:59 p.m. [ET]) during the Sweepstakes Period, regardless of the method of entry.  Violation of this entry limit will result in only the initial entry being accepted.  But, Sponsor reserves the right to void all entries (and disqualify entrant from the Sweepstakes altogether as well as to prohibit such entrant from participating in future promotions offered by Sponsor) if Sponsor determines in its sole discretion that a given person has engaged in egregious, blatant or repeated violations of the entry limit. Proof of submission of entry does not constitute proof of receipt of same or proof of entry. All entries become the sole property of the Sponsor. Sponsor and its agencies assume no responsibility for late, lost, illegible/garbled, incomplete, damaged, inaccessible, corrupted or jumbled entries/text message/SMS transmissions or mail entries (as applicable), regardless of cause; and, all such entries are void. Sponsor and its agencies are also not responsible for postage due mail.   
  1. Prizes: Three (3) Grand Prizes are available to be won.  Each winner will receive one (1) White Claw® Hard Seltzer branded, rolling Cooler.  Approximate Retail Value of each Grand Prize is $100.00.

One Hundred Fifty (150) First Prizes are available to be won.  Each winner will receive one (1) White Claw® Hard Seltzer branded beanie.  Approximate Retail Value of each First Prize is $4.00.

Alcohol beverages are not part of any prize.  Prizes will only be shipped to a street address within the States of Maine, Massachusetts, Michigan, New Hampshire, New York, Ohio, Pennsylvania, Vermont or West Virginia. If a person wins both a First Prize and a Grand Prize (see Rule 6 below), Sponsor reserves the right to ship the prizes separately. Total Approximate Retail Value of all Prizes is $900.00. 

  1. Winners’ Determination/Odds: Winners will be selected by random drawing with one prize level (i.e., First Prize or Grand Prize) available per corresponding random drawing, as per the charts below. All drawings will be conducted by HP2 Promotions, an independent judging organization, whose decisions will be final in all matters relating to this Sweepstakes. Odds of winning will be determined by the total number of eligible entries received for each random drawing.  Winners will be notified by text message, mail or phone (specific method[s] of notification being of Sponsor’s sole choosing as well as depending on entry method utilized by winner) on or about the designated drawing date as set forth herein and for a First Prize will be required to respond to the potential winner email notification within two (2) business days from date of attempted notification or said First Prize will be forfeited and may be awarded to another winner at Sponsor’s sole discretion; for a Grand Prize will be required to sign a Declaration of Eligibility, Liability and Publicity Release (where lawful) within three (3) business days from the date of attempted notification or said Grand Prize will be forfeited and may be awarded to another winner at Sponsor’s sole discretion.  In the event of noncompliance with this requirement or if a potential winner cannot be contacted for any reason, said prize will be forfeited without compensation of any kind and an alternate winner may be selected.  Limit of one (1) First Prize and one (1) Grand Prize per person, family and household.

First Prize Random Drawings:

Drawing No. No. of Prizes Available Entries Accepted
Beginning (@ 12:00:01 a.m. ET)
Entry Deadline
(@11:59:59 p.m. ET)
Approx. Drawing Date
1 19 November 3, 2021 November 8, 2021 November 11, 2021
2 19 November 9, 2021 November 15, 2021 November 18, 2021
3 19 November 16, 2021 November 22, 2021 November 24, 2021
4 19 November 23, 2021 November 29, 2021 December 2, 2021
5 19 November 30, 2021 December 6, 2021 December 9, 2021
6 19 December 7, 2021 December 13, 2021 December 16, 2021
7 18 December 14, 2021 December 20, 2021 December 23, 2021
8 18 December 21, 2021 December 27, 2021 January 11, 2022

To be eligible to be entered to win a First Prize, mail entry must be postmarked by December 28, 2021 and received by January 10, 2022.  Non-winning entries for a First Prize Random Drawing will be retained for subsequent First Prize Random Drawing(s) and the Grand Prize Random Drawing; winning entries for a First Prize Random Drawing will also be retained for the Grand Prize Random Drawing. *If a prize remains unawarded in any First Prize Random Drawing(s), Sponsor reserves the right to include such unawarded prize(s) in subsequent First Prize Random Drawing(s). As such, the actual number of prizes available in a given First Prize Random Drawing may differ from the number indicated in the above chart.

Grand Prize Random Drawing:

Entries Accepted
Beginning (@ 12:00:01 a.m. ET)
No. of Prizes Available Entry Deadline (@11:59:59 p.m. ET) Approx. Drawing Date
November 3, 2021 3 January 4, 2022 January 13, 2022

To be eligible to be entered to win the Grand Prize, mail-in entry must be postmarked by January 5, 2022 and received by January 12, 2022.

  1. General Conditions: Entry in the Sweepstakes constitutes an entrant’s full and unconditional agreement to abide by and accept the terms and conditions of these Official Rules. No prize substitution except at Sponsor’s sole discretion. Prizes are not redeemable/exchangeable for cash.  Prizes are not transferable except with Sponsor’s prior consent which may be granted or withheld in its sole discretion without liability of any kind.  All federal, state and local taxes on prize(s) are a winner’s sole responsibility.  By accepting said prize(s), a winner waives the right to assert as a cost of winning said prize(s), any and all costs of redemption or travel to redeem said prize(s) and any and all liability that might arise from redeeming or seeking to redeem said prize(s).  All costs and expenses associated with acceptance and use of prize(s) that are not specified herein are the sole responsibility of a winner.  A winner also accepts sole responsibility for any miscellaneous costs relating to acceptance of prize(s).

Taxes on prize(s) are a winner’s sole responsibility.  Upon receipt of said prize(s), a winner shall be required to comply with any and all applicable federal, state and local law, rules and regulations.


  1. Releases: By participating, entrant indemnifies, releases and agrees to hold harmless (a) Mark Anthony Brands Inc., its parent companies, subsidiaries, divisions, affiliates, prize suppliers, and advertising and promotion agencies (including HP2 Promotions); and (b) the directors, officers, agents, representatives, shareholders, employees, successors and assigns of any of the above organizations; from any and all liability arising from participating in the Sweepstakes, any Sweepstakes-related activity and/or the acceptance, receipt, possession or use/misuse of any said prize (as applicable).  Without limiting the foregoing, Mark Anthony Brands Inc. makes no representation, warranty or guarantee of any kind regarding said prize(s); this includes but is not limited to the warranty of merchantability or fitness for intended purpose.  Except where prohibited by law, acceptance of said prize(s) constitutes a winner’s agreement to the use of his/her name, address (city, state), likeness, voice, photograph or other indicia of persona and/or statements regarding the Sponsor or the Sweepstakes for advertising, publicity and trade purposes by Sponsor and its designees, without further compensation or any notice or approval of any kind.
  1. Text Message Entry Conditions: By participating in the Sweepstakes, you authorize Sponsor to communicate with you by text messaging solely regarding Sweepstakes participation for the duration of the Sweepstakes.  In case of dispute as to identity of a text message entrant, entry will be declared made by the authorized account holder of the cellular provider. “Authorized Account Holder” is defined as the natural person who is assigned a number by the cellular provider or as shown on the cellular provider’s records. Sponsor and its agencies are not responsible for text message communications/entries not received due to lost, failed, delayed or interrupted connections or miscommunications, or due to other electronic malfunctions, delays, or errors of any kind in the transmission or receipt of text message communications/entries. Sponsor is not responsible for incorrect or inaccurate entry information, whether caused by any human or technological error that may occur in the processing of text message communications/entries in this Sweepstakes.  Any other attempted form of entry not specified herein is prohibited; no automatic, programmed, robotic or similar means of entry are permitted.
  1. Improper Conduct: Sponsor, in its sole discretion, may disqualify any entrant from participation in or use of any or all portions of this Sweepstakes, and refuse to award said prize(s) if entrant engages in any conduct Sponsor deems to be improper, unfair, otherwise adverse to the operation of the Sweepstakes or detrimental to other entrants of the Sweepstakes.  Such improper conduct includes, without limitation, falsifying personal information required during entrant registration or prize claim, violating any term or condition stated here, accumulating entries through methods such as automated computer scripts or any other programming techniques, allowing others to use entrant’s personal information for the purpose of accumulating entries, or intentionally trying to defraud, reverse engineer, disassemble or otherwise tamper with the computer programs/technology in connection with this Sweepstakes.  Entrants agree that Sponsor may void said prize(s) that entrant may have won and/or require the return of said prize(s) that entrant may have won as a result of such improper conduct.  Entrant further acknowledges that any forfeiture of said prize(s) and/or return of said prize(s) shall in no way prevent Sponsor from pursuing other avenues of recourse such as criminal or civil proceedings in connection with such conduct.
  1. Sponsor’s Rights: Sponsor reserves the right, in its sole discretion, to cancel, abbreviate, or suspend this Sweepstakes should it be compromised by computer virus, program bugs, non-authorized human intervention or other causes beyond the control of the Sponsor, including but not limited to fire, flood, epidemic, pandemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, order of any court or jurisdiction, without any compensation or liability to any entrant.  Sponsor is not responsible for any typographical, technical, or other error in the printing of the offer, administration of the promotion or in the announcement of the prizes.  In the event there is a discrepancy or inconsistency between the disclosures or other statements contained in any sweepstakes materials and the terms and conditions of the official rules, the official rules shall prevail, govern and control.

Sponsor assumes no responsibility for any damage to an entrant’s, or any other person’s, mobile device (or data/information stored therein) which is occasioned by participating in the Sweepstakes, or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature.  Without limiting the generality of the foregoing, Sponsor is not responsible for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information. The preceding expressly includes but is not limited to any text message communications sent by or sent to Sponsor which is not properly and timely received and accessible by Sponsor or its agencies for any reason.  Sponsor reserves the right to modify, suspend, or terminate the Sweepstakes if it determines, in its sole discretion, that the Sweepstakes is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Sweepstakes as contemplated herein.  If the Sweepstakes is modified, terminated or suspended, Sponsor will select the winner(s) for affected random drawing(s) from all eligible, non-suspect text message entries received for affected random drawing(s) prior to Sponsor’s action as well as all eligible mail entries received for affected random drawing(s) or otherwise in a manner determined by Sponsor in its sole discretion to be fair, appropriate and consistent with these Official Rules.  Inclusion in such drawing (for text message entries, to the extent feasible) shall be each entrant’s sole and exclusive remedy under such circumstances; and, if not feasible (for text message entries), Sponsor shall not have any liability of any kind.  Only the type and quantity of prizes described in these Official Rules are available to be won in the Sweepstakes. These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with law by duly authorized representatives of Sponsor.  The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision.  In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

  1. Disputes: This Sweepstakes is governed by the laws of the State of Illinois, without respect to conflict of law/choice of law doctrines of Illinois (or of any other jurisdiction which would lead to the application of the law of any jurisdiction other than Illinois). To the fullest extent permitted by law, as a condition of participating in the Sweepstakes, entrant agrees (a) that any and all disputes regarding the Sweepstakes which cannot be resolved between the parties shall be resolved individually, without resort to any form of class action, exclusively before a federal or state court located in Cook County, Illinois; (b) to the personal jurisdiction of such courts and to waive any right of inconvenient forum, change of venue or any like right; (c) that any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred in entering the Sweepstakes (if any), but in no event attorney’s fees, with all other forms of remedy – including but not limited to punitive, incidental, or consequential damages and injunctive relief – being expressly waived.
  1. Winners’ List: For a list of winners of Grand Prizes, please send a self-addressed stamped envelope to “WCSURGE”, 328 S. Jefferson Street, Suite 1050, Chicago, IL 60661.  All requests must be received by February 7, 2022.  Winners’ list will be available after February 22, 2022.

Sponsor:  Mark Anthony Brands Inc., Chicago, IL  60661

All Registered Trademarks, used under license by White Claw Seltzer Works, Chicago, IL 60661. Nutritional information available at whiteclaw.com


Last Updated on October 24, 2021 8:18 PM